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Fyxation photo


2943 N. Humboldt Blvd

Fyxation Bicycle Co. is a Milwaukee based bicycle company that proudly designs their bicycles and accessories in Milwaukee and distributes them throughout the US and the world. Fyxation was founded in 2009 by two brothers, Nick and Ben Ginster. At the time, Nick had been living in Taiwan for more than four years working as the chief engineer for a big US based bike component company. After years riding the streets of Milwaukee and Taiwan Nick saw a need for a durable yet stylish urban focused bicycle tire. He took the idea to paper, then to CAD, and before long steel was being cut on the first Session tire mold.
Laying the foundation for Fyxation with a product that connects riders to road has never been lost on the brothers. Durability, style and performance was built into the first Session tire and continues to be the seed for each product that’s followed. Whether it's the last weld laid down on one of our hand made frames or the anvil striking the final rivet on a piece of our leather-work, passion is infused in each Fyxation product.